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Sailing Logic announces Helly Hansen as new official clothing sponsor

Sailing Logic, the UK’s leading race training school and parent company Britannia Corporate Events, the specialist provider of corporate sailing days have announced a new three year clothing partnership with global sailing brand Helly Hansen.

As Official Clothing Supplier, Helly Hansen will be the exclusive provider of technical sailing clothing to skippers and guests on Britannia Corporate Events’ sailing days and Sailing Logic racing events.

Founded by a Norweigan sea-farer, Helly Hansen has been manufacturing technical clothing for professionals since 1877.  The original pioneers of the 3-layer concept, Helly Hansen have a history of product innovation through a blend of Scandinavian design and insights drawn from living among some of the harshest elements on earth. Offering the optimal combination of performance, protection and style, Helly Hansen’s progressive designs continue to protect and enable professional sailors around the world.

Marketing Manager for Helly Hansen in the UK and Ireland, Emma Russell commentsThis is an exciting partnership for Helly Hansen. Britannia Corporate Events and Sailing Logic are the perfect partners for our brand to develop our sailing business through increased visibility and exposure in key locations. All three companies share similar brand values, which is also very important for Helly Hansen and we look forward to working together over the next three years.

The skippers and first mates working with Britannia and Sailing Logic are exposed to a range of weather conditions, from the hot Caribbean climes to rough seas in RORC offshore races making it imperative they are kept dry and comfortable throughout their daily activity. Their roles enable others to experience the beauty, freedom and excitement of sailing and the partnership with Helly Hansen will ensure this continues.

Commenting on the new partnership Charlie Williams, Managing Director of Sailing Logic and Britannia Corporate Events says “We are delighted that Helly Hansen has chosen to work with Britannia and Sailing Logic.  Our skippers and customers will directly benefit by gaining access to the full range of high-quality and stylish technical sailing clothing from Helly Hansen. We are looking forward to a number of exciting joint-marketing initiatives with the global sailing brand.”

As an extension of the partnership, Britannia Corporate Events and Sailing Logic will also become official suppliers of Helly Hansen, offering their consumers guaranteed quality from their sailing kit.

To learn more about Helly Hansen's latest collections, visit www.hellyhansen.com

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